Getting your hair the color you want it to be takes time and money. Protect your investment with the Rita Hazan True Color Shampoo. Designed by master hair colorist Rita Hazan, this shampoo does everything you want your shampoo to do—it removes product build up, impurities and excess oil to leave your hair squeaky clean, soft and manageable, all while preserving your color and fortifying your strands.Botanical surfactants massage impurities out of your hair without stripping color or essential moisture. With each use your hair is left feeling weightless with natural body and bounce. Bottle provides approximately 40-50 applications with regular use.Key Ingredients and Benefits:Coconut and Botanical Surfactants: remove product buildup and excess oil without stripping colorRice Bran Oil and Shea Butter: moisturize and add shine while cleansingMoringa Seed Extract: protects hair from damage, dryness and color fading